HOW TO KNOW IF YOUR BRAND IS WORKING

Brands are special. And if we've had them for a while, we usually feel some pretty strong emotions about them.

But those feelings and our perception of our brand can't be the only thing determining our brand's value and effectiveness. Many times a well-loved brand is undermining the success of a strategy because it isn't aligned to the mission, directed toward the right audience, or clearly defined.

So how do you know when you need a rebrand? Or a refresh? You're in luck. Take the quiz below to start exploring whether an update is right for you.
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